I had the privilege and honor of introducing and interviewing my friend Satin Russell at her first ever–book launch party. Never having hosted a book launch party before, she relied on her experience as an audience member to inform her own. It came off without a hitch, was entertaining and helped spread the word of her coming works.
How Satin Threw a Book Launch Party
Like writing styles, you have to find the method that works for you. Start by choosing a venue that suits your personality. Satin’s was at the small bistro Crave, in the charming town of Amesbury MA, which is noted for it’s thriving art community and plethora of downtown eateries. Crave’s warm and inviting ambiance with a eclectic selection craft beer and small batch whiskeys reflects Satin’s easy going, fun nature. The very knowledgeable bartender introduced us to some fine tasting bourbon and new whiskeys-added bonus for us cocktail lovers.
Typically, a book launch would occur at a book store, your home or rented venue, but thinking outside the box served Satin well. Crave graciously open early 12-3, before their dinner service. They even donated a gift certificate for the give-away. It proves-never be afraid to ask. The venue earned new customers, well worth their time accommodating this event.
Invite family, friends and fellow writers who will chat, nosh and take great enjoyment in bearing witness to your success. Surrounding yourself with those who love and support you is a smart move for a launch-if no one else show up at least you’ll have fun. Though this is a celebration don’t waste this opportunity make sure you publicize it. Market your launch event. Send out press releases, invite local media, and put up notices-everywhere.
Decide how you’ll actually run the event. Satin chose to have me interview her. This allowed her to relax and mingle before hand since she was nervous about standing up there by herself. She started with a reading then we interspersed the questions with a few short excerpt introducing the audience to the characters. We’d written the questions in advance, refining until we thought we’d covered everything the audience would be curious about. She is an eloquent speaker, at ease and funny. She ended with taking questions from the audience. I don’t think it could have gone any better.
Self-publishing isn’t an easy task. It takes guts and faith in yourself. Satin’s commitment to pushing through the doubt, embracing all that you need to learn–hiring an editor, a cover artist, a format specialist, and marketing, impressed all of us.
I hadn’t thought much about throwing a book launch party before–my work is not quite ready for prime time–but I’m glad I got to see first hand how it could be done. Since then I’ve done a little research. Here are a few good resources if you are exploring how to host your book launch party.
Writer’s Digest 9 Steps to Hosting a Book Launch Party
The Book Designer’s 12 Tips for Successful Book Launch Parties
Tiana Warner’s The Complete Book Launch Party Checklist